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Meta wants to make Instagram users suffer with NFT features soon – but why?
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It's been confirmed that Instagram will be featuring the ability to buy and mine an NFT soon, in Meta's further attempt to stifle innovation and force crypto-currency to unsuspecting users.

According to Engadget, the head of Meta, Mark Zuckerburg, confirmed during a talk at SXSW that the company was looking into features that would enable you to mine NFTs on Instagram, completely missing the point of what the social platform is for.

While I could fill this article with nothing but the word 'Why' repeated across four paragraphs, I wanted to express my distaste of NFTs (Non-Fungible Token) and how they have no place on social media platforms.

We've already seen bizarre decisions from Twitter in previous weeks, and it looks as though Meta is also drinking the same water if it thinks that NFTs are a good idea for Instagram. We're so early in this technology, here's why I think that it shouldn't be considered as a feature for at least five years, giving tokens the time to mature to a point that they can help, rather than hinder.

Non-fungible sense

If you've seen the term NFT be bandied around, they are non-fungible tokens that take an image that will have a unique code of numbers attached to it. This code will be exclusive to you, and this means that you'll be able to sell or trade that unique code as you wish.

This is what Meta is planning for Instagram, as a way of extending the shopping experience that you can already do on the app. But already it feels lazy.

At the event, Zuckerberg spoke of Instagram and NFTs but wasn't prepared to give a date of when the feature would land. “I'm not ready to kind of announce exactly what that's going to be today,” Zuckerberg clarified. “But over the next several months, the ability to bring some of your NFTs in, hopefully over time be able to mint things within that environment.”

The environment is an ironic word to use here, due to the fact that mining NFTs have already proven to be a detriment to the electrical grid that we use every day.

According to Investopedia, minting one NFT is the equivalent of using the same amount of electricity as an average American household for around nine days. We've already seen the pushback from so many users to companies that have been advertising NFTs for their brands and products, only to quickly roll back their commitment. Team17 was an unfortunate example of this in the gaming industry, and already we're seeing a dip in NFT popularity amongst mainstream users.

But deciding to attach NFT to Instagram feels half-baked already. Just because it's a social platform that deals in photos, automatically means that NFTs are a natural fit for Instagram.

Banjo Kazooie

(Image credit: Rare / Nintendo)

But these tokens are already expanding to other avenues. Seeing the term 'play to earn' with NFT has been making me uncomfortable. I've started to see it on ads in between YouTube videos I'd watch at the weekend, and instantly go to the 'report ad' button.

Looking beyond the behemoth that the gaming industry has become, games are there to be enjoyed, to be used as a form of escape. It's spawned careers and dreams for so many people, but not once have you played a level of Banjo Kazooie and thought, 'Maybe Gruntilda can pay for my phone bill this month through an NFT?'

The same applies to social media apps. During the early days of MSN Messenger, MySpace and Bebo, you would keep in touch with friends and family, perhaps even carrying on any conversations you've had with them from earlier that day.

Having NFTs in social media apps is a distraction and gets away from why you use these platforms in the first place. Let's also consider the users who only reach for Instagram and other apps occasionally, and who wouldn't be interested in NFTs at all. It feels pointless and unnecessary in the long term, not just for users, but for Meta as well.

But for me, NFTs are bad for everyone in 2022. There may be a time where the fourth or fifth generation of this technology will be a benefit. Perhaps these next- next-next-generation of NFTs toward the end of the decade will also help the environment instead of damage it.

But as it stands, they're a wasteful use of time and resources. In an era where Meta is trying to save face while enduring a multitude of controversies, from Cambridge Analytica to dealing with hate speech across its platforms of Facebook, Instagram and WhatsApp, perhaps the company should focus on those issues first, rather than trying to chase an innovation that's already looking like a fool's errand.

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Meta finally adds decent admin features for Facebook Groups
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Meta has announced new features for admins in Facebook Groups to better moderate users' posts while making it easier for users to join in through QR codes.

While social networks have had the mammoth task of tightening up moderation, Meta has tried to improve its practices on Facebook, Instagram, and WhatsApp.

But it's Facebook Groups that have been bearing the brunt of misinformation in recent times, which is why Meta is stepping up its cause to help out the admins of these groups with more powerful features.

However, it remains to be seen if these will make a big difference in the ever-changing world of 2022.

Analysis: Will new features be enough?

New admin features in Facebook Groups

(Image credit: Facebook)

The blog post states other new features, such as being able to automatically approve or decline new users, based on the answers that they give when applying to be part of a group. There's also another useful new feature that allows admins to suspend users who have already had their recent posts muted, and their new posts still break the guidelines of the group

Meta has stated that it has 1.8 billion people that use Facebook Groups, with over half of all its users being members of five or more active groups, so new features for admins to help moderate these posts will always be welcome.

However, these are the types of features that should have been there years ago. Our US Editor-in-Chief, Lance Ulanoff has been receiving prompts to tighten up his security on Facebook, with a feature called Facebook Protect.

Facebook Protect in iOS

(Image credit: TechRadar)

The consequence of not enabling Facebook Protect is a full-lock-out of your account, restricting you from accessing the social media website.

This looks to be applicable to accounts with blue ticks for now, but there's always a chance that Meta will open this up to all users as an added security feature.

This comes back to Meta's stance on security and moderation. While it's welcome to see these updates for Facebook Groups, its approach to challenging misinformation on Pages statuses, Reels and even photos still has a long way to go to correct the narrative for current news around the world.

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Meta Builder Bot concept happily builds virtual worlds based on voice description
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The Metaverse, that immersive virtual world where Meta (née Facebook) imagines we'll work, play, and interact with friends and family is also where we may someday build entire worlds with nothing but our voice.

During an online AI development update delivered, in part, by Meta/Facebook Founder and CEO Mark Zuckerberg on Wednesday (February 23), the company offered a glimpse of Builder Bot, an AI concept that allows the user to build entire virtual experiences using their voice.

Standing in what looked like a stripped-down version of Facebook's Horizon Worlds' Metaverse, Zuckerberg's and a co-worker's avatars asked a virtual bot to add an island, some furniture, clouds, a catamaran, and even a boombox that could pay real music to the environment. In the demonstration, the command phrasing was natural and the 3D virtual imagery appeared instantly, though it did look a bit like the graphics you'd find in Nintendo's Animal Crossing: New Horizons.

The development of Builder Bot is part of a larger AI initiative called Project CAIRaeoke, which is an end-to-end neural model for building on-device assistance. 

Meta's Builder Bot concept

Mark Zuckerberg’s legless avatar and Builder Bot. (Image credit: Future)

Zuckerberg explained that current technology is not yet equipped to help us explore an immersive version of the internet that will ultimately live in the Metaverse. While that will require updates across a whole range of hardware and software, Meta believes AI is the key to unlocking advancement that will lead to, as Zukerberg put it, “a new generation of assistants that will help us explore new worlds”.

“When we’re wearing [smart] Glasses, it will be the first time an AI system will be able to see the world from our perspective,” he added. A key goal here is for the AI they're developing to see as we do and, more importantly, learn about the world as we do, as well.

It's unclear if Builder Bot will ever become a true part of the burgeoning Metaverse, but its skill with real-time language processing and understanding how parts of the environment should go together is clearly informed by the work Meta is doing.

Mark Zuckerberg talks AI translation

Mark Zuckerberg talks AI translation (Image credit: Future)

Zuckerberg outlined a handful of other related AI projects, all of which will eventually feed into a Metaverse that can be accessed and used by anyone in the world.

These include “No Language Left Behind,” which, unlike traditional translation that often uses English as a mid-translation point, can translate languages directly from the source to the translation language. There's also the very Star Trek-like “Universal Speech Translator”, which would provide instantaneous speech-to-speech translation across all languages, including spoken languages.

“AI is going to deliver that in our lifetimes,” said Zuckerberg.

Mark Zuckerberg talks image abstraction

Mark Zuckerberg talks image abstraction (Image credit: Future)

Meta is also investing heavily in self-supervised learning (SSL) to build human-like cognition into AI systems. Instead of training with tons of images to help the AI identify patterns, the system is fed raw data and then asked to predict the missing parts. Eventually, the AI learns how to build abstract representations.

An AI that can understand abstraction could complete an image just from a few pieces of visual information, or generate the next frame of a video it's never seen. It could also build a visually pleasing virtual world with only your words to guide it.

For those full-on freaked out by Meta's Metaverse ambitions, Zuckerberg said that the company is building the Metaverse for everyone and they are “committed to build openly and responsibly” while protecting privacy and preventing harm.

It's unlikely anyone will take his word for it, but we look forward to watching the Metaverse's development.

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Meta is building WhatsApp into its workplace collaboration platform
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Meta (née Facebook) has announced it will soon integrate messaging service WhatsApp into its collaboration platform, Workplace from Meta.

The company says the integration is designed to make it easier for companies to reach their employees, especially frontline workers whose jobs involve dealing with customers out in the field. 

The new feature is designed to allow organizations to deliver important messages to their staff directly over WhatsApp, thereby avoiding delays inherent to services like email that are checked less frequently by frontline workers.

The WhatsApp integration will supposedly roll out at some point in 2022, but Meta has not offered a specific launch date (the company is calling this a “pre-announcement”).

WhatsApp comes to Workplace from Meta

The new WhatsApp integration was informed at least in part by research conducted by Workplace from Meta, which shows that many frontline workers are dissatisfied by the level of communication they receive from their organization.

Based on a survey of 7,000 frontline workers and 1,300 executives, the report states that only 54% feel connected to their company headquarters, while a similar proportion complain that in-office employees receive better perks and benefits.

As a result, roughly half (47%) of frontline workers say they are planning to find a new role this year, and an even larger percentage (49%) will attempt to move out of the frontline workforce entirely.

A similar report from Microsoft recently came to the same conclusion. The company found that frontline workers are too often overlooked when it comes to software deployment, with more than half saying they did not feel valued by their employer.

According to Meta, the new WhatsApp integration will help frontline workers establish a tighter relationship with their leadership team, which should in turn reduce the staff turnover rate and boost productivity.

“We’re at a critical juncture of the employer-frontline relationship and the Great Frontline Resignation is a very real threat,” said Christine Trodella, Global Director at Workplace from Meta.

“While it’s clear from this year’s report that business leaders recognize the fundamental role frontline workers play, actions speak louder than words. Now is the time for leadership to listen, learn and more importantly, take action to build a workforce that is inclusive of the workers who brought them through the pandemic.”

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